The Alfa Romeo F1 team has revealed its new title sponsor ahead of the 2023 season, and fans are not impressed with the controversial partnership. The F1 team has parted ways with Orlen and has signed a new multi-year deal with Stake, a crypto casino and sports betting platform.
The Switzerland-based team made the announcement on Twitter, stating:
“New year, new dawn, new identity. Say hello to Alfa Romeo F1 Team Stake – a fresh identity for the team ahead of the 2023 #F1 season thanks to a new title partnership with one of the world’s leading entertainment and lifestyle brands, @Stake.”
However, fans were quick to respond in the comments, with many saying that the partnership was the “wrong path” for the team. One fan commented:
“No to gambling! Sorry guys, but people losing their whole finances is neither entertainment nor (a desirable) lifestyle. I have lots of sympathies for this team but that‘s the wrong path.”
Another fan wrot:,
“This is probably the worst way to name your team.” Another commented on the numerous crypto sponsors that joined before the market crashed, including Mercedes’ former sponsor FTX, which filed for bankruptcy. They wrote, “So after the unrivalled success of the Crypto sponsor season last year, we’ve moved on to our Gambling sponsor era.”
Many fans were frustrated that the team described Stake as an “entertainment and lifestyle” brand. One user commented:
“The comments are going as well as expected. Crypto and gambling under the banner of ‘entertainment and lifestyle’ is a ridiculous unholy trinity.”
Another called for the team to “rethink” the partnership, writing:
“This is an absolute disaster of a sponsor. You all should seriously rethink this brand. Money talks.”
The Alfa Romeo Formula 1 team’s partnership with Stake has sparked mixed reactions from fans. While some support the move, most have criticized the team for partnering with a crypto casino and sports betting platform, describing it as an “entertainment and lifestyle” brand. It remains to be seen how this partnership will play out in the coming months and how fans will respond to the team’s new identity.