The 2020 Geneva Motor Show has been cancelled after the Swiss government bans all public gatherings of over 1,000 people. It was announced Friday morning, with the ban lasting untill March at a minimum as countries try to tackle the virus outbreak.
This isn’t a surprise as motor companies and journalist have been cancelling before this official statement was made for fears of not only contracting the virus, but being financially affected by the possible two-week quarantine. Now car companies will have to provide the same press reveals via digital applications.
The 90th edition of the GIMS will now finally not take place. This is an injonction of the Federal Council of 28 February 2020 that no events with more than 1,000 people are allowed to take place until 15 March 2020.
More informations : https://t.co/t9heWNF7nw pic.twitter.com/l6u2Q7RqLx
— Geneva International Motor Show (@GimsSwiss) February 28, 2020
While this sounds like a boring, but easier way to get around this issue, there are bigger problems this could produce. If companies believe that they can get the same press coverage without needing to show up at Geneva, why would they spend the money in the future? With no 2020 Geneva Show planned whatsoever now, could this spell the end of the legendary show? Who knows.
“We regret this situation, but the health of all participants is our and our exhibitors’ top priority. This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision,” said Maurice Turrettini, Chairman of the Foundation Board.
The show floor will be dismantled, but the financial consequences are yet to be confirmed, however we’re sure insurance will cover any loss.
Are you going to miss the Geneva Show? We are, but we’re still going to be covering every release as it happens. Just make sure you keep up to date by clicking on the big button at the top of the site.