Formula 1

Haas Rumoured For Game-Changing Partnership In Massive 2023 F1 Deal

In an exciting development that could reshape the Formula 1 landscape, Alfa Romeo is rumoured to be considering a title sponsorship deal with Haas starting from the 2024 season. Insider information obtained by RacingNews365 suggests that this partnership could be valued at a whopping $20 million per year.

Currently, Alfa Romeo holds the title sponsorship of the Sauber team, which is set to conclude at the end of 2023. However, the Swiss team’s name will reappear on the grid as they prepare for the anticipated arrival of Audi in 2026. Despite this change, Alfa Romeo is determined to maintain its presence in Grand Prix racing.

CIRCUIT DE MONACO, MONACO – MAY 28: Nico Hulkenberg, Haas VF-23 during the Monaco GP at Circuit de Monaco on Sunday May 28, 2023 in Monte Carlo, Monaco. (Photo by Andy Hone / LAT Images)

Industry sources reveal that there have been positive discussions between Alfa Romeo and Guenther Steiner’s Haas team. Interestingly, Haas’ current title sponsor, Moneygram, features similar colours to the iconic Italian brand, suggesting a seamless visual transition if the deal comes to fruition.

What adds to the intrigue is the existing association of both Alfa Romeo and Haas with Ferrari. Both teams are customers of the Maranello-based powerhouse and receive various components, including power units, from the Italian manufacturer.

Initially scheduled to occur during the Emilia Romagna Grand Prix, the discussions between Alfa Romeo and Haas were reportedly held in Monaco following the cancellation of the Imola event.

Insiders familiar with the negotiations have not dismissed the speculation of a potential two-year deal, extending the partnership into the 2025 season. As fans and experts closely follow these developments, the Formula 1 landscape may witness significant shifts in the years to come.

Alex Harrington

Alex started racing at a young age so certainly knows his way around a car and a track. He can just about put a sentence together too, which helps. He has a great interest in the latest models, but would throw all of his money at a rusty old French classic and a 300ZX. Contact: [email protected]

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