In an exciting development that could reshape the Formula 1 landscape, Alfa Romeo is rumoured to be considering a title sponsorship deal with Haas starting from the 2024 season. Insider information obtained by RacingNews365 suggests that this partnership could be valued at a whopping $20 million per year.
Currently, Alfa Romeo holds the title sponsorship of the Sauber team, which is set to conclude at the end of 2023. However, the Swiss team’s name will reappear on the grid as they prepare for the anticipated arrival of Audi in 2026. Despite this change, Alfa Romeo is determined to maintain its presence in Grand Prix racing.
Industry sources reveal that there have been positive discussions between Alfa Romeo and Guenther Steiner’s Haas team. Interestingly, Haas’ current title sponsor, Moneygram, features similar colours to the iconic Italian brand, suggesting a seamless visual transition if the deal comes to fruition.
What adds to the intrigue is the existing association of both Alfa Romeo and Haas with Ferrari. Both teams are customers of the Maranello-based powerhouse and receive various components, including power units, from the Italian manufacturer.
Initially scheduled to occur during the Emilia Romagna Grand Prix, the discussions between Alfa Romeo and Haas were reportedly held in Monaco following the cancellation of the Imola event.
Insiders familiar with the negotiations have not dismissed the speculation of a potential two-year deal, extending the partnership into the 2025 season. As fans and experts closely follow these developments, the Formula 1 landscape may witness significant shifts in the years to come.