Lewis Hamilton Named Most Marketable F1 Driver Of 2022 Ahead Of Rival Max Verstappen
According to a recent study, seven-time F1 champion Lewis Hamilton has been given the title of the third most marketable athlete in the world.
SportsPro have carried out “extensive data analysis, advanced social media monitoring, economic valuations, expert and consumer insights” to put together a list of the most marketable athletes in the world in 2022.
Hamilton’s personal fortune also makes him one of the wealthiest active sportspeople in the UK in 2022 and is the top earning F1 driver alongside Red Bull’s Max Verstappen.
The Mercedes driver has recently been in the headlines for his part-ownership role of the NFL team, the Denver Broncos, which is just one of his extensive list of investments.
The report from SportsPro lists the hit Netflix show ‘Drive To Survive’ as one of the major reasons Hamilton is so marketable, with the show giving fans “unparalleled access” and the drivers are “no longer hidden behind race helmets”.
The report goes on to explain that Hamilton’s ability and willingness to discuss social issues is also a big selling point to brands. Hamilton has been awarded a 20/20 score for “brand strength”, which has not been given to any other sportsperson on the list. He has worked with many companies over the years including Tommy Hilfiger, L’Oreal, IWC, Monster Energy, and UBS.
Some of the other F1 drivers have made the Top 50 list, also gaining a larger following after ‘Drive To Survive’ and for their incredible performances in the 2022 season so far. These include Ferrari’s Charles Leclerc, Red Bull drivers Max Verstappen and Sergio Perez, and Hamilton’s Mercedes teammate George Russell.
SportsPro’s Most Marketable Athletes Of 2022
1. Cristiano Ronaldo (football)
2. Serena Williams (tennis)
3. Lewis Hamilton (F1)
4. LeBron James (basketball)
5. Lionel Messi (football)
6. Naomi Osaka (tennis)
7. Virat Kohli (cricket)
8. Alex Morgan (football)
9. Sam Kerr (football)
10. Tom Brady (American football)
F1 Drivers In SportsPro’s Top 50 Most Marketable Athletes
25. Charles Leclerc
33. Max Verstappen
35. George Russell
36. Sergio Perez