Richard Hammond Joins Most Hated Top Gear Presenter In Bid To Promote New Show
Richard Hammond has joined Chris Evans on his Breakfast Show to promote his latest series of Richard Hammond’s Workshop.
Evans had a very short stint on Top Gear after Jeremy Clarkson, James May, and Hammond’s dramatic exit. Evans presented the show alongside Matt Le Blanc but left after just one series after a poor reception and rumoured breakdown of working relationship with his co-host.
Hammond spoke about his newly released show and how it came about. He explained about when he decided to join forces with Neil, Anthony and Andrew Greenhouse who had a local, family run workshop business that was going to be lost due to development. He said:
“I’ll tell you the next thing I thought, which was, ‘That might make a nice little telly show.’ So we turned it into a TV show with Discovery, and as a result, my ambitions got carried away. Next thing I know the workshop is enormous, I’m selling the cars I was hoping to restore in a smaller workshop to buy all the kit to put in the bigger workshop to restore other people’s cars.”
Viewers will see in the show, which is now available on Discovery+, that Hammond wanted the team to have a crash course in racing. He explained:
“I need to get customers, I need to get in contact with people who love classic cars, and who regularly, for whatever reason, damage them, need them repairing, and then, ideally, damage them again. Those people are obviously people who race classic cars. The best way to get to them, rather than just pay for expensive adverts, when I haven’t got any money in the business, we go racing with them!”
“So, I dug out of the barn an old MGB GT, which was the last car that I drove on a certain TV car show. We thought, let’s turn that into a car and campaign it, and we did. Which, it turns out, is an even better way of getting rid of money!”
The show will include Hammond attempting to teach his younger daughter, Willow, how to drive, the team participating in a classic car rally, and Hammond trying to impress prospected clients at a high-end car event.
Almost a year on from starting The Smallest Cog workshop and they are yet to turnover a profit, which Hammond has also spoken about recently. As filming is still happening at the moment, hopefully they will be able to make the business profitable soon.