Jeremy Clarkson’s lager company, Hawkstone, has been boycotted by the public since the release of The Grand Tour hosts latest column for The Sun. In the now deleted column, Clarkson wrote that he “hates her [Meghan Markle] on a cellular level” and that:
“At night, I’m unable to sleep as I lie there, grinding my teeth and dreaming of the day when she is made to parade naked through the streets of every town in Britain while the crowds chant, ‘Shame!’ and throw lumps of excrement at her.”
“Everyone who’s my age thinks the same way,”
Clarkson has since acknowledged the upset he had caused with members of the public calling him “misogynistic”, “disgusting”, and a “bully”. Although the column has been taken down, his lager company is still receiving hate from it.
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In their most recent promotional post, the company have been receiving many comments like the two below:
“Will never buy/support a brand associated with a misoginist, violent verbal abuser person, among other crimes that should be held accountable. Stop the misogyny and racism” [sic]
“I hope everyone who works for this company feels utterly ashamed for the association with Jeremy Clarkson… and I hope you don’t have wives, girlfriends, sisters, daughters to go home to because I’m not sure how you could possibly look them in the eye. NEVER buying this beer.”
Whilst some people were specific about how they felt towards the former Top Gear host, others simply put that they can no longer support the brand. One Instagram user wrote:
“So sorry for your association with Jeremy. Unfortunately I can’t support the brand any longer.”
Another user wrote:
“Don’t buy it, don’t drink it. This brand is connected to a man who incites violence against women. @hawkstone I hope you find the strength to take a stand against this.’
Whilst there were still some positive comments, it is easy to see that this was a common view.