Video: James May Tries The Vegetarian Meat Free Impossible Burger

Jeremy Clarkson of The Grand Tour has tested the Impossible Burger in the past. For those of you who don’t know, the Impossible Burger is a completely vegetarian burger. It contains water, soy protein concentrate, coconut oil, sunflower oil and natural flavours, plus a substance called heam which allows it to sizzle and bleed like a standard beef burger.

James May tried it for a FoodTribe video, here are his thoughts:

“Does that look like a burger?” James asks. “I would say, not entirely. But it does look very juicy, it does look sort of burger-ish on the top.”

He explains, “I’m not tasting it to see if it tastes like beef, I’m tasting it to see if it tastes like a burger experience.”

After taking a couple of bites, he pauses to think. “No, not quite. It’s nice, doesn’t taste like a burger, it’ll do the trick. that’s it.”

Sinking his teeth into another bite he is seemingly enjoying the meal which is accompanied by the usual burger trimmings and sauces.

“It’s a rather odd burger. The texture is a bit like corned beef, bit like a very stiff corned beef hash,” he says.

The price of the burger was on another level, though. Costing £14.50 with the chips – an extortionate price by the way, and more than likely due to it being bought in or around London, it costs £1.50 more than a cheeseburger from the same restaurant.

“It’s alright, I’d have it again,” he concludes at the end of the video. You can watch Jeremy’s reaction to the same burger below.