Jeremy Clarkson, Richard Hammond, and James May continue to captivate audiences beyond their original fame as the hosts of ‘Top Gear.’ As they transition into a diverse array of ventures, from farming to digital content creation and more, their influence remains undeniable. This article explores their latest endeavors, showcasing how they have successfully branched out into various industries while maintaining their hallmark charisma and wit.
11. Expanding His Diddly Squat Farm Empire
Jeremy Clarkson’s Diddly Squat Farm continues its transformation in 2025, with business booming thanks to the farm shop, a new pub venture, and expanded product lines now stocked in regional foodhalls. The latest season of “Clarkson’s Farm” spotlights these ambitious expansions, cementing Clarkson’s role in modern British farming.
10. Taking Over and Revamping a Village Pub
Jeremy Clarkson recently took over The Windmill pub in Asthall, Oxfordshire, rebranding it as The Farmer’s Dog. While some media and fans have highlighted a friendly rivalry with James May’s own Royal Oak pub in Swallowcliffe, Wiltshire, the two establishments are about 60 miles apart and do not compete for the same local clientele. The playful banter between Clarkson and May—often featured in interviews and social media—adds to the public interest, but their “competition” is more about good-natured publicity than actual business rivalry. Since its grand opening last August, The Farmer’s Dog has attracted thousands of visitors, overcoming regulatory hurdles and becoming a local hotspot.
9. Launching the Hawkstone Beer Brand
Jeremy Clarkson’s Hawkstone Beer has become Britain’s fastest-growing independent brewery, with sales soaring from £7.8 million in 2024 to £21.3 million in early 2025. Brewed with barley from his Diddly Squat Farm, Hawkstone is now in 2,000 pubs and major retailers, as Clarkson eyes total lager market domination.
8. Building a Successful Farm Shop Business
Jeremy Clarkson’s Diddly Squat Farm Shop has become a rural phenomenon, drawing crowds to the Cotswolds for local produce and farm-made specialties. Now, its branded range—including products like Bee Juice honey—is expanding to retailers such as Flourish Foodhall & Kitchen, broadening the shop’s reach beyond the farm gates.
7. Starring in and Producing “Clarkson’s Farm”
Jeremy Clarkson’s hit show, Clarkson’s Farm, continues to thrive, with season 4 launching in May 2025 and a fifth already in production. The series, which follows Clarkson’s farming trials at Diddly Squat Farm, has cemented his role as both producer and star, attracting a global fanbase and boosting rural business.
6. Richard Hammond’s Classic Car Restoration Workshop
Richard Hammond’s classic car restoration business, The Smallest Cog, has flourished since opening in Herefordshire, attracting attention with its top-tier craftsmanship and engaging TV series. Joined by father-and-son team Neil and Anthony Greenhouse, Hammond restores a range of classics, from barn finds to prestige cars, making each project a real passion.
5. James May’s Cookbooks and Cooking Shows
James May is demystifying home cooking with his popular series “Oh Cook!” on Amazon Prime, and a bestselling cookbook, both packed with simple recipes and witty advice. His relatable approach inspires even reluctant home chefs, and Amazon has renewed the series for more episodes.
4. Independent YouTube and Digital Content Ventures
Clarkson, Hammond, and May have successfully migrated to digital platforms, spearheading channels like DRIVETRIBE and The Grand Tour on YouTube. These ventures regularly deliver original car reviews, global adventures, and behind-the-scenes content, attracting millions of subscribers eager for their signature blend of humor and automotive expertise.
3. Returning to TV with “The Not Very Grand Tour”
Jeremy Clarkson, Richard Hammond, and James May revived their on-screen chemistry with the 2025 series “The Not Very Grand Tour.” This four-part clip show revisits their greatest hits from “The Grand Tour,” celebrating classic cars, hilarious misadventures, and the enduring appeal of their automotive humor.
2. Public Speaking and Live Events
Jeremy Clarkson, Richard Hammond, and James May continue to make appearances at live events and as keynote speakers, leveraging their collective fan base and decades of entertainment experience. Booking agencies highlight their demand for conferences, motoring expos, and corporate gigs, where their trademark banter and automotive stories remain a huge draw.
1. Media Writing: Columns, Books, and Journalism
Jeremy Clarkson, Richard Hammond, and James May remain prolific in media writing. Clarkson continues his newspaper columns alongside penning bestselling books, while May and Hammond contribute features and reviews to leading magazines. Their journalism roots keep them visible and influential, even as they expand into television and other ventures.
Conclusion:
With their fingers in numerous pies, Clarkson, Hammond, and May have shown remarkable ability to reinvent themselves and stay at the forefront of popular culture. Whether through expanding a farm business, launching a burgeoning beer brand, exploring digital content platforms, or engaging audiences through public speaking and media writing, this iconic trio continues to leave a significant mark across multiple sectors. Their ongoing ventures promise not only growth and innovation but also keep them connected with fans old and new, ensuring their continued relevance in an ever-evolving media landscape.
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