Formula 1

AlphaTauri Reveals Dazzling Las Vegas GP Livery in Collaboration with Artist Brendan Monroe

AlphaTauri has unveiled a unique Las Vegas GP livery for their AT04 F1 car, inspired by their collaboration with artist Brendan Monroe. This eye-catching design marks the brand’s distinctive entry into the Las Vegas night race, blending high fashion with high-speed motorsports.

Key Takeaways:

  • Striking Design: The AT04’s livery, inspired by the AlphaTauri x Brendan Monroe Las Vegas Capsule Collection, features white speed streaks flowing from the sides to the rear, giving the car a unique appearance. This design is expected to be a standout feature under the Las Vegas night race’s floodlights and will also grace the Abu Dhabi season finale.
  • Fashion-Motorsport Fusion: The livery launch coincides with the release of a unisex fashion collection. This includes various apparel and accessories, all adorned with Brendan Monroe’s signature black and white designs. The collection reflects a unique blend of fashion and Formula 1 aesthetics.
  • Team Progress: AlphaTauri has shown significant improvement in the second half of the season, currently battling for P7 in the Constructor’s championship, only seven points behind Williams. This resurgence is indicative of the team’s growing competitiveness in Formula 1.

In a bid to celebrate Formula 1’s return to Las Vegas after forty years, AlphaTauri has gone beyond conventional designs, opting for a livery that is not just visually appealing but also symbolizes a deep collaboration between the worlds of art and motorsport. The AT04, driven by Yuki Tsunoda and Daniel Ricciardo, will showcase this special livery, expected to capture attention under the night sky of the Las Vegas street race and at the season finale in Abu Dhabi.

The collaboration with Californian artist and muralist Brendan Monroe is a standout feature of this design. Monroe, known for his Black Matte Night Spiral design, has left his mark on both the car and the accompanying capsule collection. At an exclusive launch event at the Intrigue Lounge, Monroe shared his excitement about the collaboration, stating, “I was so excited to have the opportunity to work with AlphaTauri. Working together with the creative team at a fashion brand was very inspiring to me. They were instrumental in our collaboration from start to finish and they’ve produced so many beautiful pieces for this special capsule collection.”

Ahmet Mercan, CEO of AlphaTauri, also expressed enthusiasm about the launch, emphasizing its significance in the context of the brand’s ‘Fashion at the Races’ initiative. Mercan remarked, “In the very special setting of the Formula 1® Las Vegas race, we are celebrating the launch of this exclusive AlphaTauri Capsule Collection. It is a highlight in the context of our ‘Fashion at the Races’ momentum which started in February 2020 with an unforgettable Formula 1® launch event at Red Bull’s Hangar 7, in Salzburg, Austria, along with several other ground-breaking events, including an AlphaTauri US launch event at New York Fashion Week earlier this year.”

As the Formula 1 season progresses, AlphaTauri’s innovative approach extends beyond the racetrack. Their commitment to blending fashion with motorsport, as exemplified in their latest livery and capsule collection, sets a new standard in the sport, bringing an artistic flair to the high-octane world of Formula 1 racing.

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