Formula 1

F1 Academy Teams Up with Charlotte Tilbury in Historic Partnership Ahead of 2024 Season

The F1 Academy has announced a groundbreaking partnership with beauty brand Charlotte Tilbury, marking a significant milestone in sports sponsorships. This collaboration aims to inspire confidence and empower young women in motorsport, setting the stage for an exciting 2024 season.

Key Takeaways:

  • Charlotte Tilbury becomes the first female-founded beauty brand to officially partner with F1 Academy, embarking on its inaugural global sports sponsorship.
  • The partnership aims to inspire confidence and empower young women, highlighting the achievements of F1 Academy drivers and the opportunities within motorsport.
  • Shared values of empowerment and the pursuit of dreams underpin this historic collaboration, promising to broaden the sport’s appeal among young women.

The F1 Academy has cemented a groundbreaking partnership with Charlotte Tilbury, a move set to redefine the landscape of motorsport sponsorships as we know it. The announcement of this historic collaboration underscores a shared commitment to empowerment and the celebration of female excellence within the realm of Formula 1.

Charlotte Tilbury’s reputation for confidence-boosting beauty products aligns seamlessly with the F1 Academy’s mission to encourage young women to pursue their dreams fearlessly. Managing director Susie Wolff articulated her excitement about the partnership, emphasizing the academy’s dedication to breaking barriers within motorsport. In a press release, Wolff stated:

“At F1 ACADEMY we want young women and girls to feel confident to chase their dreams, no matter the odds. We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.”

Wolff expressed gratitude towards Charlotte Tilbury for believing in their mission and enabling them to reach a broader audience of young women. The partnership, she believes, will showcase the myriad opportunities available to women in motorsport, reinforcing the message: dare to dream.

Echoing Wolff’s sentiments, Charlotte Tilbury highlighted the importance of empowering individuals to embrace confidence and unlock their potential. As a female founder, Tilbury emphasized her brand’s commitment to supporting young female drivers through this partnership:

“Empowering everyone, everywhere to unlock the magic of confidence has always been my passion and purpose – a value shared by Susie Wolff and F1 ACADEMY. My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 ACADEMY.”

With this collaboration, both entities aim to leverage their global platforms to elevate the next generation of female drivers and foster inclusivity within the traditionally male-dominated domain of motorsport. As Tilbury aptly puts it, “It’s all about the winning and ‘Dare to Dream it’ mindset!”

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