In a melding of style, sustainability, and a dash of humor, renowned drinks brand Liquid Death is poised to make its vibrant mark at the forthcoming Las Vegas Grand Prix. The brand, celebrated for its distinctive approach to health and its pledge to reduce plastic waste, has proudly announced its official partnership with this prestigious racing event. As fans gear up for the event, Liquid Death stands ready to refresh and engage them throughout the spectacle.
From November 16th to 18th, race enthusiasts will be treated to Liquid Death’s signature “irreverent style,” promising an array of unique interactions tailored to enhance their experience. Among the attractions will be exclusive photo opportunities, designed to create memorable moments for the attendees. In a bid to offer a comprehensive experience, all grandstand and general admission tickets will automatically include access to Liquid Death’s impressive range of water products—ranging from still and sparkling to flavored options.
“Both Formula 1 and Las Vegas Grand Prix, Inc. are devoted to sustainability and the use of only recyclable and compostable materials at our event, so it was a natural fit to partner with a like-minded brand.
“We can’t wait for fans to enjoy Liquid Death beverages all weekend long and further our commitment to reducing plastic consumption.”
However, Liquid Death’s commitment transcends simple hydration. With a resolute mission to “bring Death to Plastic,” the brand has taken a resounding step towards sustainability by packaging its products in infinitely recyclable tallboy cans. This choice of packaging encapsulates Liquid Death’s ethos of contributing to a cleaner environment. Notably, these cans are engineered with “20 times more recycled material per container than plastic,” reflecting the brand’s dedication to responsible practices.
“We’re excited to partner up with the debut of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX to bring our Liquid Death brand of humor and healthy beverages to thousands of passionate fans of Formula 1 racing.
“Through bringing our unique brand of infinitely recyclable tallboy cans of mountain water and flavored sparkling with agave, we’re adding more laughs, health, and sustainability to an already insanely awesome event.”
In embracing such sustainable packaging, Liquid Death mirrors Formula 1’s ongoing commitment to environmental stewardship. As attendees converge for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, they are set to experience not only the exhilaration of high-speed racing but also become partakers in an eco-conscious endeavor.
Renee Wilm, the Chief Executive Officer of Las Vegas Grand Prix, elucidates in a press release: “The partnership with Liquid Death highlights our collective aspiration to introduce unique and meaningful experiences to our fans while advocating for sustainable practices.”
Mike Cessario, the Co-founder & CEO of Liquid Death, echoes this sentiment: “We are excited to infuse Liquid Death’s brand of uniqueness and sustainability into the world of Formula 1, enriching the experience for fans.”