Ferrari is currently experiencing record-high order levels in 2023, resulting in a backlog that will keep the company occupied until 2025, with new orders not expected to be delivered until 2026, according to the CEO of Ferrari, Benedetto Vigna.
- Ferrari is facing a backlog due to unprecedented demand in 2023, delaying new deliveries until 2026.
- Hybrids have surpassed traditional internal combustion engine (ICE) cars in sales between July and September, prompting Ferrari to launch its first electric vehicle (EV) in Q4 of 2025.
- Ferrari is gearing up for a diverse vehicle lineup, with plans for 40% of sales to be hybrids, another 40% to be EVs, and the remaining 20% to be ICE cars, while also considering synthetic fuels for ICE vehicles’ longevity.
If you’ve been dreaming of owning a Ferrari and were hoping to hit the road in one anytime soon, you might need to adjust your expectations. According to Ferrari’s CEO, Benedetto Vigna, the iconic Prancing Horse sportscar might not make it to your driveway until 2026, at the earliest. This delay is due to the remarkable surge in orders that Ferrari has experienced in 2023, resulting in a backlog that will keep the company busy until 2025, with new orders not expected to be fulfilled until the following year.
In a conversation with reporters following a strong Q3 performance, Vigna emphasized that orders have reached unprecedented levels. This surge in demand has put Ferrari on an intensive production schedule, essentially booked solid through 2025. Consequently, anyone placing an order now should expect a lengthy wait, with deliveries slated for 2026.
September deliveries for this year demonstrated impressive growth, with a 5.3 percent increase compared to the same period last year, totaling 10,418 cars. What makes this achievement even more remarkable is that Ferrari’s SUV, the Purosangue, had not yet reached its full production capacity during this time. Notably, the company has imposed a production limit of 20 percent of the total annual production for the SUV.
Perhaps the most significant shift in customer preferences is the growing inclination towards hybrids over traditional internal combustion engines (ICE). For the first time in Ferrari’s history, hybrids outsold ICE cars between July and September, making up 51.3 percent of the 3,459 vehicles delivered during that period. This is especially noteworthy given that Ferrari offers seven ICE models and four hybrid options.
Looking ahead, Ferrari has ambitious plans to diversify its vehicle lineup. The company aims for 40% of annual sales to comprise hybrids, another 40% to be electric vehicles (EVs), and the remaining 20% to be traditional ICE cars. Additionally, Ferrari is exploring the use of synthetic fuels to prolong the life of ICE cars, recognizing their potential in extending the relevance of these vehicles.
In the EV arena, Ferrari is gearing up for its first electric vehicle release, set for Q4 of 2025. Vigna also noted that the development team is ahead of schedule in certain processes. Furthermore, a new factory dedicated to hybrid and all-electric vehicles will commence operations in Maranello in June 2024, positioning Ferrari for a future defined by electric and hybrid mobility.
In summary, Ferrari is currently grappling with overwhelming demand, resulting in significant delays for new orders. The company is adapting to evolving customer preferences, with a strong focus on hybrids and electric vehicles, while also exploring options like synthetic fuels to sustain traditional ICE cars.