Buick has released an all-new logo as it follows in the footsteps of GM, GMC, and a host of other American car manufacturers. This completely black logo was trademarked on March 16, 2022, and according to GM Authority, will be used for vehicle maintenance and repair.
With the serial number 97314519, the application was filed at the United States Patent and Trademark Office stating that it will be used for “motor land vehicles, namely Automobiles”, and names the logo, “Three stylized shields”. This will be Buick’s 17th logo change since its conception in 1904.
— GM Authority (@GMauthority) March 21, 2022
But what is the reason for this logo change? Well, it’s been rumoured that Buick is looking to adjust its branding to align more with an all-electric future, beginning with two all-electric crossovers. A move to a black logo also denotes a target market of a lower age group, too. So could we be getting something really interesting from Buick within the next few years?
With a number of manufacturers turning to their most iconic cars from their histories, I’m really wishing we might see the return of the famous Grand National which was an innovative car at the time. Can this be replicated for the modern day? We can hope, right?