Formula 1 Accelerates in India with Exclusive FanCode Broadcasting Partnership Through 2025
In a strategic move, Formula 1 has sealed a deal with FanCode for exclusive broadcasting rights in India till the end of the 2025 season. This partnership marks a significant step in F1’s global expansion, especially in the world’s most populous country.
Key Takeaways:
- Expanding F1’s Footprint in India: This two-year exclusive deal with FanCode fills a crucial gap for Indian Formula 1 enthusiasts, ensuring continuous access to F1 content until the end of the 2025 season. The collaboration bridges the recent absence of an F1 broadcaster in the region, rekindling the excitement for the sport among its followers.
- Catering to a Diverse and Growing Audience: The partnership is poised to serve the burgeoning interest in F1 among India’s youth and female demographic. With around 60 million dedicated F1 followers in India, half of whom have been captivated by the sport in the last four years, this deal taps into a dynamic and expanding fan base.
- Enhancing the Viewing Experience: FanCode, known for its cutting-edge technology, commits to delivering a comprehensive and immersive viewing experience. Indian fans can look forward to enjoying the entire 24-race season, including practice and qualifying sessions, F1 Sprint events, and the Grands Prix, across various digital platforms starting with the Bahrain Grand Prix on March 2, 2024.
Formula 1’s partnership with FanCode is a significant milestone in its global expansion strategy, especially targeting India’s rapidly growing base of 60 million F1 enthusiasts. This collaboration not only revives the availability of F1 broadcasting in India but also broadens the sport’s reach to FanCode’s extensive network of nearly 100 million sports fans.
FanCode, equipped with state-of-the-art technical facilities, promises to provide an unmatched viewing experience, allowing fans to engage with every aspect of the sport. This initiative begins with the 2024 Bahrain Grand Prix, setting the stage for a comprehensive and interactive F1 season coverage.
Yannick Colaco, Co-founder of FanCode, expressed his excitement about the partnership, stating, “Formula 1 is amongst the biggest sporting events in the world, and we’re thrilled to partner with them to bring all the exciting action to millions of fans in India. Aside from providing Formula 1 fans with a world-class experience, we look forward to working with F1 to take the sport to a wider audience in the country.”
Ian Holmes, Director of Media Rights and Content Creation at Formula 1, commented on the collaboration: “I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons. We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.”
This partnership heralds a new era for Formula 1 in India, promising to enhance the fan experience and broaden the sport’s appeal among a diverse and growing audience.
