Formula 1

AlphaTauri’s Unique Las Vegas GP Livery: A Game-Changer in Formula 1

Discover the Innovative Livery, Artistic Collaboration, and Championship Aspirations of AlphaTauri F1

The AlphaTauri F1 team is making waves in the Formula 1 world as one of the select few teams to sport a striking Las Vegas Grand Prix livery. In a season where most teams embraced an out-of-the-box poker and Vegas-themed aesthetic, the AT04 stands out with its unusual yet stunning design that flows gracefully from the side towards the rear engine cover.

As Formula 1 returns to the iconic Las Vegas circuit after a hiatus of four decades, AlphaTauri F1 has gone the extra mile to ensure their presence is unforgettable. Both AlphaTauri F1 cars, driven by Yuki Tsunoda and Daniel Ricciardo, will feature this special livery, designed to make the cars stand out under the dazzling floodlights of the nighttime street race. But the allure of this unique livery doesn’t end in Las Vegas; it’s expected to grace the season finale in Abu Dhabi as well.

The defining feature of this eye-catching livery is the “white speed streaks flowing down the bodywork.” These sleek, dynamic lines are inspired by the AlphaTauri x Brendan Monroe Las Vegas Capsule Collection. Brendan Monroe, a renowned Californian artist and muralist, lent his creative touch to this livery, signing off on it at an exclusive launch event held at the Intrigue Lounge.

While the livery takes a bold leap into the future, the car’s nose section retains a more traditional and recognizable look. It’s a harmonious blend of innovation and tradition, emblematic of the team’s commitment to pushing boundaries while respecting their roots.

But the story doesn’t end with the cars. AlphaTauri has gone a step further by introducing a unisex collection that mirrors the livery’s aesthetics. This collection features a stylish down vest, along with two hoodies and two T-shirts, each bearing a specially crafted print inspired by Brendan Monroe’s iconic Black Matte Night Spiral design. The artist’s signature black and white color palette shines through, making these items not just a fashion statement but a work of art.

Accessories enthusiasts won’t be disappointed either. The collection includes a cap, a bucket hat, and a belt bag, all designed to complement the Vegas-inspired look. With these additions, AlphaTauri has successfully brought the spirit of Las Vegas to the world of Formula 1.

When asked about the chance to collaborate with AlphaTauri, Monroe expressed:

“I was so excited to have the opportunity to work with AlphaTauri.

“Working together with the creative team at a fashion brand was very inspiring to me. They were instrumental in our collaboration from start to finish and they’ve produced so many beautiful pieces for this special capsule collection.”

Marking the debut of the exclusive AlphaTauri Capsule Collection, CEO Ahmet Mercan of AlphaTauri remarked:

“In the very special setting of the Formula 1® Las Vegas race, we are celebrating the launch of this exclusive AlphaTauri Capsule Collection.

“It is a highlight in the context of our ‘Fashion at the Races’ momentum which started in February 2020 with an unforgettable Formula 1® launch event at Red Bull’s Hangar 7, in Salzburg, Austria, along with several other ground-breaking events, including an AlphaTauri US launch event at New York Fashion Week earlier this year.”

As the season progresses, AlphaTauri has been steadily climbing the ranks. The team has come a long way from the bottom and currently holds P8 in the Constructor’s championship. They’re locked in a thrilling battle with Williams for the coveted P7 spot, with just seven points separating them. It’s a testament to AlphaTauri’s dedication and their ability to seize opportunities, much like their bold choice of the Las Vegas GP livery.

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