Alpine, the renowned Formula 1 team, recently unveiled a stunning one-off livery for the upcoming Las Vegas Grand Prix. This exciting development comes on the heels of their public announcement regarding a groundbreaking collaboration with two prominent clothing brands, Palace and Kappa, forming the dynamic partnership known as Palace Kappa for Alpine.
This innovative collaboration brings together the worlds of motorsport and fashion, as Alpine joins forces with the skate and streetwear brand Palace to create a unique design collection in collaboration with the Italian sportswear brand Kappa. The result of this creative fusion will be prominently displayed on Alpine’s A523 F1 car, which is set to sport an exclusive livery designed by Palace specifically for the Las Vegas Grand Prix.
Not only will the A523 F1 car feature this eye-catching design, but Alpine’s drivers, Pierre Gasly and Esteban Ocon, will also don racing suits that align perfectly with the special theme. It’s not just the drivers who are partaking in this sartorial transformation; the entire Alpine crew will be proudly donning the specially crafted Palace Kappa for Alpine team kit throughout the weekend.
David Gendry, Vice President of Alpine Sponsoring, Partnerships, and Communications, chimed in:
“We are super excited to unveil this unique collaboration with iconic brand Palace together with our partner Kappa. It was a first for Alpine to work on such a co-project where trendy fashion meets sports brands so perfectly.
“The creative process and exchanges these past few months have been incredible and it is with great pride that we unveil a unique livery for the A523, inspired by the desert that surrounds Las Vegas. The team will also proudly wear the Palace Kappa for Alpine team kit this weekend.”
For fans and fashion enthusiasts, the excitement doesn’t end there. Alpine and Palace Kappa have collaborated to create an exclusive apparel capsule collection, which will be available exclusively in Las Vegas at the Venetian shop starting from the 16th of November. For those outside Las Vegas, the collection will become globally accessible at Palace stores from the 17th of November.
When it comes to the visual aesthetics of the cars themselves, Alpine has managed to strike a perfect balance between their signature team colors and the Palace branding. While the predominant color scheme on the cars remains Alpine’s classic colors, a keen eye will spot Palace branding cleverly integrated towards the front. This unique approach sets Alpine apart, as they have chosen to emphasize the vibrancy of their team colors in contrast to the Las Vegas-themed liveries adopted by many other teams.
A statement issued by Palace conveyed:
“We are so hyped to be kitting out BWT Alpine F1 Team’s car, drivers and pit crew for the Las Vegas Grand Prix: a street race at night in one of the most mental and beautiful places on Earth.”
In summary, Alpine’s collaboration with Palace and Kappa for the Las Vegas Grand Prix promises a remarkable fusion of motorsport and fashion. From the striking one-off livery on the A523 F1 car to the specially designed team kit and apparel capsule collection, Alpine is making a bold statement on and off the track. As they gear up for the Grand Prix, all eyes will undoubtedly be on Alpine’s unique and vibrant representation.