Williams F1 Team has officially announced that Gulf is their new official partner for the 2023 season. The news was confirmed on their Instagram, putting to rest weeks of rumors surrounding the potential partnership.
Prior to the official announcement, decal spotters noticed that Williams had created a sponsorship page for Gulf, indicating that the partnership was imminent. Fans of the sport were eagerly waiting for the official confirmation from the team. This announcement comes after Gulf hinted at a new sponsorship deal a few months ago.
Gulf previously sponsored McLaren for the 2020 and 2021 F1 seasons, but the partnership has now ended and Williams Racing is the new choice for the oil company. This partnership has the potential to bring a much-needed financial boost to the team, helping them to improve their position on the grid and adding excitement to the 2023 F1 season. The return of the Gulf brand and the potential of American driver Logan Sargeant is seen as a promising development for the future of F1.
Matthew Savage, Chairman of the Board at Williams Racing, expressed his excitement about the partnership, saying: “I am incredibly excited about this partnership between Williams Racing and Gulf, a renowned and trusted global brand, who have put their trust in us as a long-term partner. This signifies the strength of our brand and commercial offerings as we continue our transformation.”
James Bower, Commercial Director for Williams Racing, also spoke about the partnership, stating: “We’re incredibly proud to be partnering with Gulf, a leading global manufacturer in the industry and a distinguished brand within motorsport. Our partnership demonstrates the ongoing effort by the team to develop our brand and commercial proposition.”
Mike Jones, CEO of Gulf Oil International, echoed the sentiment behind the partnership, saying: “Gulf has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception. Together we share decades of motorsport experience to bring motorsport, Formula 1, and Williams Racing fans closer to the sport they love through our partnership.”
The partnership between Williams F1 Team and Gulf is seen as a promising development for both parties and the future of the team. With the support of the Gulf brand and the potential of American driver Logan Sargeant, the 2023 F1 season is shaping up to be an exciting one.