The Formula 1 Arcade experience has captured the interest and support of the racing community, with drivers like Lando Norris and Logan Sargeant investing in the venture. Offering fans the opportunity to step into the shoes of an F1 driver through state-of-the-art simulators, the F1 Arcade has become a hit among UK enthusiasts, leading to plans for expansion to Birmingham and Boston. With Formula 1’s goal of covering 30 locations worldwide, the organization is revolutionizing fan engagement and creating unforgettable experiences.
Investments continue to pour into Formula 1 Arcade as the organization witnesses an overwhelming response from fans in the UK. Joining the growing list of investors are F1 driver Lando Norris and McLaren team boss Zak Brown. The F1 Arcade, which combines hospitality with F1 racing, opened its first location in London in November 2022.
At the F1 Arcade, attendees can immerse themselves in the world of Formula 1 by experiencing the thrill of driving a Formula 1 car through advanced simulators. Following the success of the London venue, the UK is set to welcome another F1 Arcade site in Birmingham later this year, followed by the opening of a venue in Boston, US, in early 2024.
With ambitious plans for global expansion, Formula 1 aims to establish F1 Arcade in 30 locations by the end of 2027, targeting primarily Europe, the Middle East, and Australia. To support this growth, Formula 1 recently secured a £30 million investment. Adam Breeden, CEO and Founder of F1 Arcade, expressed his excitement about the partnership with Liberty Media and Formula 1, envisioning F1 Arcade becoming a highly sought-after experiential hospitality brand worldwide.
Formula 1 has been dedicated to engaging fans through various forms of media and entertainment. The organization recently announced its first officially sanctioned scripted TV series, ‘One,’ featuring Felicity Jones from the Star Wars movie Rogue One. F1 president Stefano Domenicali expressed his enthusiasm for the expanding F1 Arcade project, emphasizing the organization’s commitment to providing fans with unparalleled sport and entertainment experiences.
As Formula 1 Arcade gains momentum, attracting investments from key figures in the racing world, fans eagerly await the opening of new venues and the opportunity to be a part of the exhilarating F1 racing experience. With its global expansion plans, Formula 1 is revolutionizing fan engagement and ensuring that audiences worldwide can feel the adrenaline rush of driving an F1 car firsthand.