Formula 1

Lewis Hamilton’s New Tequila-Inspired Venture: Introducing Almave, the Non-Alcoholic Spirit

Lewis Hamilton, the seven-time Formula 1 champion, has recently launched Almave, a unique non-alcoholic spirit crafted from blue agave. This venture, a collaboration with Iván Saldaña and Casa Lumbre, presents a tequila-like experience without the alcohol, a testament to Hamilton’s innovative approach in the beverage industry.

Key Takeaways:

  • Collaborative Innovation: Lewis Hamilton, alongside Iván Saldaña and the renowned Casa Lumbre, introduces Almave, marking a significant step in the nonalcoholic spirits market. This venture combines Hamilton’s vision with Saldaña’s expertise in distillation, resulting in a groundbreaking product.
  • Non-Alcoholic Yet Traditional: Almave is designed to maintain the essence and tradition of tequila-making while offering a novel, alcohol-free experience. It reflects a growing trend towards non-alcoholic alternatives in the beverage industry, appealing to a wider audience seeking the tequila flavor without the alcohol.
  • Variants and Availability: Almave comes in two distinct types: Ámbar and Blanco, priced at $38.99 and $36.99 per 700-ml bottle, respectively. Slated for release in select international markets and the U.S. in 2024, these variants cater to diverse consumer preferences, from casual sipping to sophisticated mixing.

Lewis Hamilton is not just a name synonymous with Formula 1 excellence; he’s now making waves in the beverage industry with Almave. His latest business venture, unveiled ahead of the Mexican Grand Prix, bridges his passion for tequila with a desire for non-alcoholic alternatives. Hamilton’s statement to WWD encapsulates this sentiment perfectly:

“I’ve always loved tequila for its taste, but there are times when I don’t want the alcohol part of the deal and I know that there is a growing group of people who want the same,” he said.

This pioneering spirit is a collaboration with Iván Saldaña, a master distiller from Casa Lumbre, a prominent spirits producer in Mexico. Together, they’ve crafted a nonalcoholic spirit that respects the craft and flavors of traditional tequila. Hamilton’s commitment to authenticity is clear in his words:

“With Almave, we’re all about offering a high-quality option that doesn’t compromise on the craft and flavors of tequila and provides a truly authentic nonalcoholic blue agave experience.”

The innovation of Almave lies in its core ingredient, blue agave, which is traditionally used in tequila. However, Almave distinguishes itself by omitting the fermentation process, thereby preventing the creation of alcohol. This approach ensures the spirit retains the characteristic flavors of tequila, minus the alcohol.

Almave will be available in two variants: Almave Ámbar and Almave Blanco. These options, boasting a mere 20 calories per 20-ounce serving, are tailored to appeal to a broad range of consumers. Whether enjoyed neat or as part of a sophisticated cocktail, Almave is poised to redefine the nonalcoholic spirits category and resonate with a growing audience seeking quality, taste, and tradition in a non-alcoholic format.

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