McLaren’s Unique Jack Daniel’s Branding Revs Up for Las Vegas GP: A Distinctive Collaboration

In a unique branding move, McLaren integrated Jack Daniel’s “Make it Count” campaign into its MCL60 cars for the inaugural Las Vegas Grand Prix. This collaboration marked a subtle yet significant change, highlighting the partnership’s first anniversary with distinct branding elements.

Key Takeaways:

• Subtle Branding Integration: McLaren showcased a low-key approach at the Las Vegas Grand Prix, focusing on enhancing the Jack Daniel’s branding on their MCL60 F1 car. This included a prominent display of the Jack Daniel’s collage on the rear sidepod and engine cover of both cars.
• Digital and Live Campaign Elements: The “Make it Count” campaign, led by Jack Daniel’s, featured a blend of digital content with McLaren F1 drivers, live performances, and increased brand visibility. This initiative was part of Jack Daniel’s ongoing partnership with McLaren, now in its first year.
• Special Edition Whiskey and Unique Livery: To commemorate the collaboration, a limited edition Jack Daniel’s Tennessee Whiskey bottle was released, available in select Las Vegas locations. The race livery also incorporated the iconic “Old No. 7” logos, resonating with the carbon fiber weave of the MCL60.

As the Formula 1 world set its eyes on the glittering streets of Las Vegas for its inaugural Grand Prix, McLaren Racing presented a subtle yet striking partnership showcase with Jack Daniel’s. Unlike other teams that opted for more elaborate themes, McLaren chose a more understated approach, enhancing the visibility of its official partner, Jack Daniel’s, on its MCL60 cars.

This collaboration was not just about branding. It was a creative fusion of motorsports and lifestyle, symbolized by the Jack Daniel’s “Make it Count” campaign. The campaign was a comprehensive effort involving digital content starring McLaren F1 drivers Lando Norris and Oscar Piastri, live performances by the renowned American music artist Metro Boomin, and a broader brand presence across McLaren’s platforms.

The livery design was a thoughtful tribute to the partnership, incorporating the Jack Daniel’s logo against a backdrop of the “Old No. 7” logos, which elegantly mirrored the carbon fiber texture of the MCL60. The branding extended to the race suits of Norris and Piastri, as well as throughout the McLaren team’s garage during the event.

Adding to the excitement, a special video titled “Special Delivery” was released by Jack Daniel’s and McLaren Racing. This video, capturing the journey of the car from the Jack Daniel’s Distillery in Lynchburg, Tennessee, to Las Vegas, added a humorous touch while showcasing the personalities of the McLaren F1 drivers.

To celebrate this unique partnership, Jack Daniel’s unveiled a limited edition Tennessee Whiskey bottle, exclusively available in selected retail outlets in Las Vegas during the Grand Prix weekend. This initiative not only marked the collaboration but also offered a tangible memento for fans and enthusiasts.

In summary, McLaren’s approach to the Las Vegas Grand Prix was a masterclass in brand integration and partnership celebration. By subtly enhancing the Jack Daniel’s branding on their cars and extending it across various platforms, they created a unique narrative that resonated well with fans and partners alike. This event was not just a race; it was a celebration of a successful collaboration between two iconic brands, blending the worlds of motorsports and whiskey in a truly memorable way.