Formula 1

Tommy Hilfiger Partners with F1 Academy, Designing Nerea Marti’s 2024 Car Livery

In a groundbreaking move, Tommy Hilfiger joins hands with F1 Academy, bringing forth an exciting partnership that sees Nerea Marti’s car adorned with the iconic brand’s colors for the 2024 season.

Key Takeaways:

  • Tommy Hilfiger, famed for sponsoring motorsport legends, partners with F1 Academy, designing Nerea Marti’s car livery for 2024.
  • Marti, finishing fourth in F1 Academy’s inaugural season, will showcase Hilfiger’s iconic colors after her victory in France.
  • Beyond livery, Hilfiger provides staff uniforms, supporting F1 Academy’s mission to enhance female representation in motorsport.

Under this groundbreaking collaboration, Tommy Hilfiger takes on the task of designing the livery for Nerea Marti’s car for the 2024 season. This move marks a significant stride in intertwining fashion and motorsport, with Marti, a rising star, set to become the face of this fusion.

Decked in the signature red, white, and blue hues of Tommy Hilfiger, Marti’s racing suit and car will serve as a canvas for the brand’s emblematic representation. Marti’s journey to this partnership has been nothing short of impressive, culminating in her remarkable victory in France, securing her place as the eighth different race winner in F1 Academy’s inaugural season. Alongside this triumph, she clinched five additional podium finishes and one pole position, solidifying her status as a force to be reckoned with on the track.

Tommy Hilfiger’s involvement extends beyond mere aesthetics, with the brand also providing staff uniforms. This multifaceted partnership underscores F1 Academy’s commitment to amplifying female presence in motorsport and expanding its reach to a broader audience.

Expressing her enthusiasm for the collaboration, F1 Academy’s managing director, Susie Wolff, stated on Formula “Tommy Hilfiger is one of the most recognized global lifestyle brands, so it is a great honor to welcome them to F1 Academy as an official partner.”

Echoing this sentiment, Tommy Hilfiger himself expressed excitement about the venture, emphasizing the groundbreaking nature of F1 Academy’s endeavors: “The world of racing is developing at an incredible pace, and the F1 ACADEMY is at the forefront of this movement.”

Indeed, with this alliance between fashion and motorsport, F1 Academy and Tommy Hilfiger pave the way for innovation and inclusivity in the racing world, setting a new standard for collaboration within the industry.

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