With the arrival of the EV generation, it’s no surprise that a number of car companies are rebranding themselves to match this new future. VW, Peugeot, and even Dacia has done this recently, and now Citroen is adding itself to the list with new branding for the European marque.
The double chevrons remain, but it now harks back to André Citroën’s original design from 1919 and reflects the evolution the brand has made over its 103 years. Fortunately, it won’t be long until we see the new logo on a car, either, with the company teasing a “significant conceptual family vehicle” to make its way to the top soon.
The logo will also be seen on a number of production and concept cars from mid-next year, but more importantly, this will be partnered with an all-new design language that will throw the badge to the forefront of each car’s form.
Alongside the change of logo, the brand’s main colour will change to Monte Carlo Blue, made famous by the DS of old or maybe even the 2CV. The red is being replaced by Infra-Red, and will be used on physical, print, and digital branding.
With a new oval framing the double chevrons, the logo has been designed by Citroen’s team with help from Stellantis Design Studio. There’s no early 2000s chrome with it now being a solid, modern-looking colour. Citroën CEO Vincent Cobée described it as an “elegant symbol of progress”, and I can’t disagree.
“Nothing Moves Us Like Citroën,” is the brand’s new slogan, reflecting the fact that the company is now looking at bringing its rich and interesting history into its future cars. The marque describes its near-future as its “most exciting chapter”, and I can’t say I’m not excited.
With the next concept debuting later this month, I’m very interested to see Citroen dive into its former glory once again.