With us starting to think about the Super Bowl LVI, car manufacturers and similar companies within the space are starting to confirm their involvement in the legendary ad break. A number of companies have confirmed, such as Nissan, Toyota, Kia, General Motors, and BMW.
In a trailer that looks like it should be for an action movie like Fast and Furious, Nissan has revealed a promotion for the new Nissan Z. dressed in the yellow it was initially revealed in, the Z is being chased by a helicopter, a number of motorbikes, and a muscle car.
It’s pretty good and definitely makes me want to get behind the wheel of the Z.
BMW hasn’t advertised on the Super Bowl since 2015, so we’re expecting something big from the German manufacturer. While we don’t know what BMW is going to be promoting, we expect it will be something to do with its future EV lineup.
We’re used to GM using the Super Bowl to advertise its products now, with it being the third consecutive year it’s done so. And with both those spots focussing on its EV-based future, we expect nothing less this year.
Vroom has also released a commercial for their service, and while it’s certainly a happy and colourful one, it hasn’t grabbed me.
Kia has revealed that it will be running a minute-long commercial during the Super Bowl LVI, but for now, we’ve been treated to a 15-second teaser that features the cute and interested robotic dog, the Kia EV6. according to Kia, it “embarks on a journey to find its true companion”. How can you say no to that?
More manufacturers will be teasing their commercials in the coming couple of weeks so we’ll keep our eyes peeled so we can bring you the latest videos and teasers.