Formula 1

Psycho Bunny Partners with Motorsport Icon Will Buxton as International Brand Ambassador

A Fashion-Forward Journey into the World of Motorsport

Psycho Bunny, a renowned fashion brand, has made waves in the motorsport world by announcing its partnership with the esteemed motorsport journalist and presenter, Will Buxton. This collaboration signifies a unique fusion of fashion and motorsport, shedding light on Buxton’s remarkable journey from a passionate motorsport enthusiast to a prominent figure in the world of broadcast journalism.

The exciting partnership between Psycho Bunny and Will Buxton was officially unveiled in Montreal, Canada, on November 6, 2023. For Psycho Bunny, a brand known for its distinctive style and high-quality apparel, this move represents a significant stride into the high-octane realm of motorsport.

Will Buxton’s illustrious career boasts an impressive span of over two decades dedicated to motorsport journalism. Throughout his remarkable journey, he has covered more than 300 Grands Prix and 600 races across the globe. Buxton’s profound impact on the sport transcends traditional media boundaries, as he has become a cultural icon. This is evident not only through his best-selling book, ‘My Greatest Defeat: Stories of Hardship and Hope from Motor Racing’s Finest Heroes’, but also his influential role in the immensely popular Netflix series, ‘Drive to Survive’.

With his insightful commentary, in-depth analysis, and engaging storytelling, Will Buxton has carved a niche for himself in the motorsport community. His ability to connect with fans and provide an insider’s perspective has earned him respect and admiration worldwide.

In his own heartfelt words, Buxton conveyed his profound enthusiasm for the partnership:

“Reporting on motorsport and being involved for as long as I have in the sport that I love is an absolute privilege, especially when I see how massively motor racing has developed and how globally popular it has become since my early days,” he said.

“Joining forces with Psycho Bunny, a world-renowned fashion label leaping into the fast-paced world of motorsport, is absolutely thrilling! They’re a brand that’s all about optimism as reflected through their vibrant colors, yet they also sit within an elegant and elevated space. They have such a positive energy and bring something completely different to the table, which is why I’m excited to work with them.”

As Psycho Bunny embarks on this thrilling journey into motorsport, the partnership with Will Buxton promises to bring a unique blend of style, passion, and motorsport expertise to fans around the world. Stay tuned for exciting developments as these two forces join hands to make their mark on the high-speed world of Formula 1.

Bertrand Cesvet, co-founder of Psycho Bunny, enthusiastically echoed this sentiment, underscoring the remarkable alignment between the brand’s core values and Buxton’s dynamic personality. Cesvet also dropped an exciting hint about the forthcoming debut of Psycho Bunny Racing in the highly anticipated 2024 season.

“Psycho Bunny places the same importance as Will does on optimism and drive—we live life to the fullest in everything we do, every day. Our core values just align.

“His passion for motorsport and his vibrant personality, which plays such a big part in the successful career he’s created, is inspirational. He shows up every day—and that’s exactly what Psycho Bunny is all about,” Bertrand Cesvet exclaimed.

“The motorsport space is something we’ve been targeting for a while and now, since Will is coming onboard with his lexicon-like knowledge, we’ll be looking to introduce Psycho Bunny Racing in time for the 2024 season. Watch this space.” 

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