Formula 1

Tommy Hilfiger Joins F1 Academy as Official Partner for 2024 Season

Ahead of the 2024 season, F1 Academy has secured a significant partnership with lifestyle brand Tommy Hilfiger, who will design a unique livery for one of the drivers, marking a notable collaboration for the upcoming season.

Key Takeaways:

  • Tommy Hilfiger partners with F1 Academy, creating a bespoke livery for the 2024 season.
  • Spanish driver Nerea Martí to sport Tommy Hilfiger’s iconic colors for her second season with Campos Racing.
  • The collaboration aims to enhance F1 Academy’s visibility and promote diversity in motorsport.

The F1 Academy’s latest venture with Tommy Hilfiger underscores its commitment to inclusivity and innovation in motorsport. This partnership follows recent collaborations with Charlotte Tilbury and Puma, further solidifying the Academy’s position in the racing world.

Spanish driver Nerea Martí, set to embark on her second season with Campos Racing, will be adorned in Tommy Hilfiger’s signature red, white, and blue hues. Martí’s impressive debut season, which saw her clinch fourth place in the 2023 Drivers’ Standings, makes her an ideal ambassador for the brand’s foray into motorsport.

Susie Wolff, Managing Director of F1 Academy, expressed her excitement about the collaboration, stating, “Tommy Hilfiger is one of the most recognised global lifestyle brands, so it is a great honour to welcome them to F1 Academy as an Official Partner.” Wolff emphasized the brand’s commitment to advancing female representation in motorsport and thanked Tommy Hilfiger and his team for their support.

In response, Tommy Hilfiger expressed his enthusiasm for joining forces with the F1 Academy, highlighting the Academy’s role in revolutionizing the racing landscape. He stated, “I look forward to working with Managing Director Susie Wolff, leading driver Nerea Martí and the entire F1 Academy team as they break barriers in a traditionally male-dominated sport.”

As the F1 Academy continues to champion inclusivity and innovation, partnerships like these serve as catalysts for progress in the racing world. The collaboration with Tommy Hilfiger not only elevates the brand’s presence within motorsport but also underscores the Academy’s dedication to fostering diversity and representation on the track, setting the stage for a more inclusive future in racing.

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