Formula 1

Aston Martin’s AMR24 F1 Simulators: A Blend of Racing Heritage and Modern Gaming

Aston Martin has teamed up with Memento Exclusives to launch a limited edition series of AMR24 F1 race simulators, combining the thrill of racing with cutting-edge technology. This collaboration not only offers fans an immersive racing experience but also a piece of Aston Martin’s rich heritage.

Key Takeaways:

  • Aston Martin and Memento Exclusives have unveiled an exclusive line of race simulators inspired by the AMR24 F1 car, catering to both racing enthusiasts and collectors.
  • A highlight of this launch is a special edition simulator, signed by F1 legends Fernando Alonso and Lance Stroll, to be auctioned on the F1 Authentics platform, symbolizing the blend of sports and technology.
  • These simulators, precisely engineered using the official CAD designs of the AMR24, are finished in the iconic British racing green, reflecting Aston Martin’s distinguished racing legacy.

In a remarkable fusion of technology and sports heritage, Aston Martin’s F1 team, in partnership with Memento Exclusives, has introduced an exclusive series of race simulators based on the AMR24 car. These simulators are a testament to the brand’s commitment to bringing an authentic and exhilarating racing experience to fans’ homes. Crafted with meticulous attention to detail, they embody the precision and excellence synonymous with Aston Martin’s racing pedigree.

The simulators, manufactured near the AMR Technology Campus, are custom-built, incorporating the actual CAD designs used by the F1 team. This ensures that each simulator is not just a gaming device but a piece of art, encapsulating the essence of Aston Martin’s engineering and design expertise.

The auction of a one-of-a-kind simulator, autographed by Fernando Alonso and Lance Stroll, adds to the excitement. Scheduled for March 2024 on the F1 Authentics platform, as part of their ‘Idols’ campaign, this simulator is adorned with the 2024 Aston Martin Aramco car livery, making it a coveted item for collectors and racing fans alike.

Barry Gough, CEO of Memento Exclusives, shared his enthusiasm about the overwhelming response to the Simulator Programme and the evolving partnership with Aston Martin. “We launched our Simulator Programme in March of 2023 and the reception really has exceeded all expectations. Having worked closely with Aston Martin Aramco through the years, we are pleased to expand our offering with a simulator programme. Creating this special edition Simulator in 2024 colours is the perfect way to celebrate the growing partnership. It will be auctioned as a one-off on our F1 Authentics auction platform during our ‘Idols’ campaign, where collectors will be able to bid.”

Matt Chapman, Aston Martin’s Head of Licensing and Merchandise, emphasized the innovative nature of this collaboration. “We are always trying to create new and exciting products, and this collaboration with Memento Exclusives really delivers an excellent experience for sim racers, collectors and fans. Manufactured using the actual design drawings, this is a statement piece and a must-have for anybody who loves sim racing and Aston Martin Aramco. Each one is made to order and carries our famous British racing green colours which really look gorgeous on the chassis of this simulator.”

These simulators are now available for purchase through the F1 Authentics shop and private sales, presenting an exclusive opportunity for enthusiasts to engage in a racing experience that is as close as it gets to piloting an actual F1 car. With Aston Martin’s storied racing history and technological advancements converging, these simulators are not just gaming devices, but a bridge between the adrenaline of the track and the innovation of sim racing.

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