Formula 1

Guenther Steiner of Haas F1 Team Ventures into TV Production with CBS Comedy Series

F1 Team Principal Steiner to Bring His Unfiltered Charm to the World of Workplace Comedy

In an exciting development reported by Deadline, CBS is currently in the process of crafting a workplace comedy series with none other than Guenther Steiner, the charismatic team principal of Haas F1 Team, who will assume the role of non-writing executive producer for the show.

This forthcoming series is set to immerse viewers in the electrifying world of sports, offering a unique perspective through the lens of a single-camera workplace comedy. At the heart of this entertaining narrative will be a central character who embodies the unmistakable personality traits of Guenther Steiner himself, serving as the head of the team.

Guenther Steiner catapulted into the global spotlight following his appearance in the gripping F1 documentary series, ‘Drive To Survive,’ available on Netflix. It was in this behind-the-scenes exposé that Steiner’s unapologetically direct and no-nonsense approach to team management took center stage, capturing the imagination of F1 enthusiasts and casual viewers alike.

What truly sets Steiner apart is his vivacious and unfiltered manner of speaking, especially when the cameras are rolling for the documentary. This unscripted authenticity has endeared him to fans worldwide, with many of his colorful expressions, including some laced with colorful language, finding their way onto fan-favorite T-shirts.

During an interview earlier this year with The Independent, Steiner openly admitted that acting was not one of his strong suits. He remarked:

“I’m not good at acting, I just do my job and if they film it all that’s fine. It’s all very transparent.

“We sometimes make a meal of things but very rarely. It’s real. I think people like the honesty too.”

Motorsport Career

Before his illustrious tenure in Formula 1, Guenther Steiner, an Italian-American motorsport maven, began his journey as a rally mechanic. His expertise and dedication paved the way for a succession of pivotal management roles, including stints with Top Run, Jolly Club, and Prodrive’s esteemed customer team, Allstar. His tenure also saw him rise to the position of director of engineering for Ford’s World Rally Team in the World Rally Championship (WRC).

Steiner’s first foray into the realm of Formula 1 occurred when he assumed the role of managing director for Jaguar Racing in 2001. Following his time with Jaguar, he ventured into the DTM (Deutsche Tourenwagen Masters) with Opel and briefly served as the technical operations director for Red Bull Racing in 2005.

However, it was in 2014 that Steiner embarked on his most significant role to date, becoming the principal of the Haas F1 Team, which made its debut on the Formula 1 circuit in the 2016 season. Under his astute leadership, the Haas F1 Team forged critical technical partnerships with motorsport giants Ferrari and Dallara, propelling the team to its pinnacle performance in 2018 when they clinched a remarkable fifth place in the Constructors’ Championship.

Expressing his fervor for his role as the head of an F1 team, he conveyed to

“This is not a job. If you do it for the money, there are a lot of jobs which pay you more that you don’t have to work as hard at.

“So it needs to be a passion, you need to be interested and really like it otherwise there’s no point, you’d come here and be leaving in a few years.”

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